crisis communications.

Control the conversation.

don’t fear the crisis. Prepare for it.

Reputational crises do more than generate negative media coverage. They damage your brand and cast a shadow over your future work. They lead to retirements, closures and forced apologies. They can erode your bottom line along with the trust you’ve spent years building with customers, employees, investors and the broader public.

Grapevine Strategies helps major corporations, high-profile individuals, nonprofits, government agencies, advocacy groups and others navigate fast-moving and complex situations with minimal long-term damage. When the deck is stacked against you, we’re your guide to getting through a crisis.

Grapevine offers award-winning crisis communications strategies to protect your brand across all three stages of a PR crisis.

  • You know something’s coming that could harm your brand, and you’re bracing for the other shoe to drop. Grapevine is here to help:

    • Identify vulnerabilities: Map out potential crisis PR scenarios and develop a custom strategy for addressing each situation.

    • Control the narrative: Carefully manage the release of major news — mergers, retirements, scandals, lawsuits — with a crisis PR strategy that creates a favorable narrative for your organization and stakeholders.

    • Empower your team: Train staff in crisis PR and crisis management principles to ensure everyone is ready to act quickly and effectively.

  • Events are unfolding. Your reputation hangs in the balance. Let Grapevine get to work.

    • Rapid response: Convene emergency meetings with stakeholders to align on a crisis communications strategy and next steps.

    • Crisis messaging: Draft and deliver statements that frame the issue to your advantage, ensuring clarity and confidence in your response.

    • Media relations: Negotiate with reporters to ensure accurate, fair and balanced coverage of your story and critical message inclusion.

  • The storm has passed, but the long-term damage remains. Grapevine helps rebuild trust and lay the groundwork for your next chapter.

    • Reputation restoration: Implement strategic communications campaigns to repair your public image and rebuild trust with stakeholders.

    • Lessons learned: Conduct thorough post-crisis analysis to identify opportunities for improvement and strengthen your organization against future challenges.

    • Future-proofing: Create robust systems, messaging frameworks and crisis PR protocols to ensure your organization is better prepared for the next one.

Contact us.