Make people care

Too many public relations firms place a premium on performative wins—stat padding for quarterly reports, meaningless metrics to impress in stakeholder meetings. These surface-level strategies fall flat. That’s why we focus on delivering real results. We craft authentic, compelling stories that resonate with your audiences and drive meaningful change. With a pulse on the shifting dynamics of modern media, we combine strategic insight and creative expertise to help our clients navigate the conversation and lead the narrative. 

The Grapevine Difference

THe Right Strategies.

Nothing we do is performative. Your work is important—your brand sacred—and Grapevine Strategies is committed to supporting your communications goals without missteps or errors.

You’re our north star

We center your objective in every action we take. Nothing is random; nothing haphazard. Every word we write, press release we issue, and outlet we contact is carefully calculated to advance your goals in a meaningful and measurable way.

THe Right Words.

We believe every word is an opportunity to connect with your audiences, elicit emotions, win hearts and minds, convert sales, build brands, and change perceptions. We weigh every word carefully and find le mot juste—the perfect word—to arm you with the messages you need for every moment.

A Lifelong Commitment to Quality

Good writing is at our core. We’re a writing consultancy, first and foremost. We don’t use content boiler rooms or AI assistants to write for you; we hire team members who share our love of the written word. Our staff of former journalists, editors, political speechwriters, and diplomats has written collectively more than 1 million words of high-stakes content for national publications, major candidates, and even the United Nations.

THe Right Messages.

In today’s media environment, you’re only as good as your messages. Grapevine Strategies conducts a thorough research and discovery phase to get to the heart of your work and build messages that resonate with your stakeholders.

Win the narrative.

There’s often a gap between the message that sounds good and the one that truly works. We’re adept at distilling even the most complex business models and situations into nimble messages that speak to each of your audiences.

Meet the Team

  • JOEY GOOD

    CO-FOUNDER & DIRECTOR

    Joey is a communications strategist with a track record of helping clients navigate complex media challenges and shape public perception. As a director and co-founder of Grapevine Strategies, he advises organizations on high-stakes communications, reputation management, and strategic positioning in an evolving media landscape.

    Before launching Grapevine, Joey led day-to-day operations at one of the largest crisis communications firms on the West Coast, managing campaigns for high-profile clients across industries. He previously served as Communications Officer to UNESCO Special Envoy for Peace and Reconciliation and United Nations Sustainable Development Goals (SDG) Advocate Forest Whitaker, where he worked on international advocacy and global policy initiatives. Earlier in his career, he worked for the Governor of Oregon, the American Chamber of Commerce in China and the Senate Democratic Leadership Fund (SDLF).

  • RYAN PAINTER

    CO-FOUNDER & DIRECTOR

    Ryan is an experienced writer, editor, and communications strategist who founded Grapevine Strategies to help clients achieve real wins in today’s shifting media landscape. Ryan has written more than a half-million words of high-impact copy, speeches, statements, reports, and other long-form content for clients around the world. 

    Prior to founding Grapevine, Ryan led the crisis communications and reputation management practices at one of the West Coast’s largest crisis PR firms, where he was among the youngest communications executives in Los Angeles. Ryan has also worked as a freelance political reporter and staffer at the Los Angeles County Board of Supervisors.